Our daily lives are hectic and there is rarely enough time to do things we want to or have to. Between work, deadlines and commutes it becomes really hard to pay attention to your family especially when you have little children. You’ll likely look after them when you’re home but when you’re out at work or other engagements, there’s no one to look after the kids. Thanks to babysitters, you’ll have someone capable and qualified to look after them while you take care of things.
As a babysitter it will be your job to look after these kids, make sure they’re safe, they are fed; you’ll also likely be playing with them and put them to sleep afterward. However, to do this, you’ll have to find work. Obviously promoting your services in your community is a huge help but not everyone will be looking for a babysitter. Hence, you will need to promote your services online to extend your reach. Here’s how you can do that.
Create Business Pages Online
The first thing you need to do is create business pages for your services or a website if you can afford. Typically, babysitters choose to just use social media business pages while websites are more appropriate if you run a daycare center or the like. Choose a few social media platforms which you will use to promote your services. We recommend Facebook and Instagram as they have functionalities that work best for a business.
Add your details to the descriptions there, share whatever qualifications you have if any, and add contact information so clients can get in touch with you.
Use Flyers In Your Posts
The internet is an ever changing medium with new content being added every minute. In such a dynamic platform, it is important that you deliver the message easily in a concise and comprehensive way. An excellent way to use that is to use flyers. These combine graphical elements along with necessary details delivered over text without the fluff.
This is especially true over social media where people are scrolling through posts one after the other. It pays to have content that has good retention and compels people to engage, and flyers allow you to do that. To make these flyers, you may use PosterMyWall’s babysitting flyers. These are professionally made flyers that will cut down your designing time and effort by half. There will be no need to hire a graphics designer as you can do everything yourself in a matter of minutes.
This Instagram user did something similar where they created a flyer for a FAQ that tells people how they can book their services. The caption also includes a call to action to a form where people can book appointments and the post tells them exactly how. This is one of several ways you can use flyers to promote your services.
Testimonials
Testimonials are a powerful marketing tool that are driven by your past customers. These are statements of endorsement that your clients give and you display them in various places, such as your website, social media channels, etc. To use them, you should first have some statements so get in touch with past and present clients and ask them if they can give a testimonial.
Written testimonials are the most commonly used variant, but video testimonials are also quite powerful and best utilized on social media. If you have a website, then you can go there as well. You can create a scrolling banner further down on your homepage which flips through different testimonials that people have given you.
Online Listings
There are several directories online that allow people to look up different businesses and services for their needs. For example, if someone needed a mechanic in their locality, they could look up one by searching online. The concept is similar to the yellow page books of old that were directories with contact details of different businesses and such.
You can sign up for different directories online and list your babysitting services there. So if anyone wants to find a babysitter, the directory will show your business there. Even listing your business on Google can make a difference.
Conclusion
Often the most effective marketing strategies are the simplest ones. Easy techniques that have been used for years, decades even and are tried and tested to deliver results. We have listed some of the best ones that will be relevant to your niche. You can follow them and add more if you want, but the key lies in consistently following them repeatedly. However, do keep in mind that you must be relatively flexible in case you have to change your approach. But otherwise, these strategies will serve you well.
